The Chicos from Que Rico

Que Rico T-Shirt Co. is officially based out of Austin and Dallas, Texas. Created by best friends Roman Flores and Isaac Padilla, we wanted to create an apparel company that celebrated our Latino heritage. From tacos, chicle or even piñatas, our designs mix humor and Latino pop culture with influences from our time growing up in Abilene, Texas. Since high school we always knew we wanted to create a company by Latinos for the Latinx community and we’ve had fun seeing our brand grow and cross various generations and communities. We often get asked what "Que Rico" means and the answer is: delicious, rich, lovely or great.

Whether you’re looking for a special shirt to wear a la fiesta, or a can cooler para el rancho, we’re your one stop Latinx shop. Que suave. Que fresh. ¡Que Rico!